PETRA BORDENAVE
Women's Collection Designer
Where did you get your inspiration for the 2010 summer collection?
From travels to beautiful sunny islands, like Palma, Santorini, Malta, Capri and the Bahamas.
Can you describe the collection in three words?
Fresh. Elegant. Feminine.
What are the key products you have put your hopes on?
The 7/8th trousers with added value rhinestone or zip patterns. Printed summer dresses. The wind-proof trench coats and parkas for mixed weather at the start of the season. The semi-lined or unlined fantasy jackets, jacket-shirt, saharienne or puff style.
What makes BSH products different? Are there any new technologies for this summer?
Whatever the size, 36 to 52, our clothes are of an extreme comfort for the working woman. Generally speaking, they are extensible or even bi-extensible. What makes them different is the innovative approach to technical characteristics undertaken in our Research and Development laboratories, such as crease resistance, washability, anti-stain treatment, color-control and water repellent qualities. For this summer we propose a COLORED DENIM range in elastomultiester fiber, a completely new textile structure with ideal elasticity, which gives an exceptional quality and comfort to our garments, even after repeated wear and washing.
What are the key colors for Summer 2010?
Baby-blue, khaki, white and red.
MOURAD LASSOUED
Men's Collection Designer
Where did you get your inspiration for the 2010 summer collection?
The inspiration comes from travels – it’s a mixture of the different cultures in the visited countries. Also, the market trends are carefully looked at, and after analysis, are remodeled and readapted to the Bruno Saint Hilaire style.
Can you describe the collection in three words?
The collection has been designed for the working, mobile man – of 40 years and above, who cares about his appearance and his well-being. For Summer 2010 he can express his own style by playing with a mixture of smart and casual.
What are the key products you have put your hopes on?
The trousers, especially the 5 Pocket in its different styles.
What makes BSH products different? Are there any new technologies for this summer?
The BSH products all have a function. Particular care is taken during manufacturing and the special characteristics of the materials and their specific functions, the high level of manufacturing and the technical nature (adapting to different morphologies) result in the extra high quality.
For this summer, Coolmax is emphasized in casual trousers.
What are the key colors for Summer 2010?
Shades of beige, mixed with sky blue and white for a summery atmosphere. The sobriety of black combined with white, brought up to date by the Pip color for a sober and modern look. A wide range of greys, from pearl to metallic, combined with white and sky blue for a pure, elegant and sophisticated wardrobe. Mocha browns combined with soft pastel colors to bring a touch of energy. Navy Blue combined with sky blue, white and red for a nautical atmosphere.
